Our experiences and thoughts on the border between technology and business

We write about what we build, lessons we take with us, and ideas that grow along the way.

All AI & data Architecture & Platform Business Value Careers & Culture Development Integrations Security

5 questions for your integration checklist — Queue, event or webhook?

Choose queue, event, or webhook based on responsibility, receivers, and risk. Practical guide with examples, pitfalls, and a five-question integration checklist.

Engage a Senior Developer Over Time

How a longer engagement with a senior developer accelerates delivery, lowers risk, and keeps knowledge in-house—with setup tips, KPIs, and ROI.

Google AI Mode — be early and increase revenue

Google AI Mode for e-commerce — grow revenue with real-time data and consistent product information.

SonarQube: From ad‑hoc code reviews to measurable quality in every release

Diagram showing data flowing through a central integration hub to multiple systems

7 Reasons to Choose an Integration Hub Over Point-to-Point

Seven practical, non-jargon reasons an integration hub beats point-to-point integrations for modern commerce and ERP flows.

Senior Consultant at Sparkhouse

What it means to be a senior consultant at Sparkhouse: deep tech, real customer value, team leadership, and a culture focused on simplicity and long-term impact.