Our experiences and thoughts on the border between technology and business

We write about what we build, lessons we take with us, and ideas that grow along the way.

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5 questions for your integration checklist — Queue, event or webhook?

Choose queue, event, or webhook based on responsibility, receivers, and risk. Practical guide with examples, pitfalls, and a five-question integration checklist.

Google AI Mode — be early and increase revenue

Google AI Mode for e-commerce — grow revenue with real-time data and consistent product information.

Diagram showing data flowing through a central integration hub to multiple systems

7 Reasons to Choose an Integration Hub Over Point-to-Point

Seven practical, non-jargon reasons an integration hub beats point-to-point integrations for modern commerce and ERP flows.

Black Friday without the stomachache

Black Friday exposes weaknesses in integrations. What “works okay” day-to-day breaks when traffic and change rates peak. Below are the most common problems—and how to design them away with a…

Why you need an integration platform like Azure

Direct integration sounds fast—until it’s time to change, scale, and recover from errors. With an integration platform in Azure, you get idempotence, secure retries, API protection, traceability, and real-time flows…