Our experiences and thoughts on the border between technology and business

We write about what we build, lessons we take with us, and ideas that grow along the way.

All AI & data Architecture & Platform Business Value Careers & Culture Development Integrations Security

The Silent Race Behind Agentic Commerce

Agentic Commerce reshapes commerce so only companies with stable, traceable information flows stay visible in customers’ agent-driven journeys

Adaptability and Scalability – for e-commerce managers

Serverless Azure integrations: manage rules as config, launch flows without code and boost AI visibility while cutting order costs.

5 questions for your integration checklist — Queue, event or webhook?

Choose queue, event, or webhook based on responsibility, receivers, and risk. Practical guide with examples, pitfalls, and a five-question integration checklist.

Google AI Mode — be early and increase revenue

Google AI Mode for e-commerce — grow revenue with real-time data and consistent product information.

Diagram showing data flowing through a central integration hub to multiple systems

7 Reasons to Choose an Integration Hub Over Point-to-Point

Seven practical, non-jargon reasons an integration hub beats point-to-point integrations for modern commerce and ERP flows.

Black Friday without the stomachache

Black Friday exposes weaknesses in integrations. What “works okay” day-to-day breaks when traffic and change rates peak. Below are the most common problems—and how to design them away with a…