Our experiences and thoughts on the border between technology and business

We write about what we build, lessons we take with us, and ideas that grow along the way.

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Engage a Senior Developer Over Time

How a longer engagement with a senior developer accelerates delivery, lowers risk, and keeps knowledge in-house—with setup tips, KPIs, and ROI.

Google AI Mode — be early and increase revenue

Google AI Mode for e-commerce — grow revenue with real-time data and consistent product information.

SonarQube: From ad‑hoc code reviews to measurable quality in every release

Diagram showing data flowing through a central integration hub to multiple systems

7 Reasons to Choose an Integration Hub Over Point-to-Point

Seven practical, non-jargon reasons an integration hub beats point-to-point integrations for modern commerce and ERP flows.

Senior Consultant at Sparkhouse

What it means to be a senior consultant at Sparkhouse: deep tech, real customer value, team leadership, and a culture focused on simplicity and long-term impact.

Black Friday without the stomachache

Black Friday exposes weaknesses in integrations. What “works okay” day-to-day breaks when traffic and change rates peak. Below are the most common problems—and how to design them away with a…

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